Glossar
A10 Amazon Algorithm
Amazon has its own search algorithm, which determines which products rise to the top of…
A+ Content
With A+ Content, sellers on Amazon have the opportunity to position their brand and products…
Amazon A/B Testing
A/B testing on Amazon allows retailers to create and test different versions of their advertising…
Ad Spend
Ad Spend is the amount a company pays to Amazon for advertising. This sum refers…
Adserver
The Adserver aids in managing companies’ revenue streams and placing advertisements on Amazon’s website and…
Advertising Cost of Sales (ACoS)
The Advertising Cost of Sales (ACoS) is a metric for determining the profitability of online…
Amazon Advantage
The Amazon Advantage programme has been specifically designed for independent publishers and manufacturers. With Amazon…
Advertorial
An advertorial is a form of advertisement designed to appear as an editorial article or…
Amazon Advertising Console
The Amazon Advertising Console (ACC) is a tool for merchants and advertisers to manage their…
Amazon Advertising Platform (AAP)
The Amazon Advertising Platform allows businesses to place advertisements on the Amazon website and other…
Amazon Automatic Price Adjustment
The automatic price adjustment on Amazon is a method that allows prices in Amazon Seller…
Amazon Auto-Targeting
With automatic targeting, Amazon can decide where and when a product ad is displayed. This…
ARA Premium Vendor Tool
The ARA Premium Vendor Tool is a software solution that aids retailers in enhancing their…
ARPU
The term “ARPU” stands for “Average Revenue Per User” and refers to the average revenue…
Affiliate Marketing
Affiliate marketing refers to the collaboration between a commercial provider, also known as a merchant,…
Amazon PartnerNet
Amazon’s PartnerNet is one of the largest affiliate marketing programmes in the world. Amazon offers…
Amazon Marketing Services (AMS)
AMS stands for Amazon Marketing Services, referring to paid advertising opportunities on the Amazon online…
Amazon Media Group
The Amazon Media Group (AMG) is a subsidiary of Amazon that specialises in the marketing…
ASIN
The ASIN (Amazon Standard Identification Number) is an internal catalogue number. Every product on Amazon…
Amazon Flash Offers
“Amazon Flash Offers” are time-limited offers, available only for a short duration and typically provide…
Amazon Brand Analytics
Amazon Brand Analytics (ABA) is a sort of goldmine for sellers offering their products on…
Amazon Brand Gating
Amazon Brand Gating is a feature that allows retailers to protect their products from unauthorized…
Amazon Brand Store
The Amazon Brand Store provides businesses with the opportunity to showcase their company profile and…
Browse Tree
To facilitate product search on Amazon, users have the option to utilize the filter feature.…
Amazon Bulk Import
Amazon Bulk Import is a feature that allows retailers to upload their product data in…
Amazon Bullet Points
The Amazon Bullet Points can be found below the title on the product detail page.…
Amazon Choice
Amazon designates certain products on its platform with the label “Amazon’s Choice.” This designation aims…
Cost per Acquisition (CPA)
CPA, or Cost per Acquisition, indicates the ratio between costs and a specific outcome, revealing…
Cost-per-Click (CPC)
Cost-per-Click (CPC) is a metric that represents the actual cost incurred per click. CPC is…
Cost-per-Mille (CPM)
The Cost-per-Mille, or CPM, refers to the cost per thousand impressions on the respective advertising…
Amazon Product Detail Page
Every product sold on Amazon has a product detail page. The Amazon Product Detail Page…
Dropshipping
Dropshipping, also known as a drop shipment business, is one of the e-commerce business models.…
External Traffic
External traffic refers to any visitor directed to an Amazon product page from outside the…
Fulfillment by Amazon (FBA)
A Guide to Getting Started with Amazon FBA In today’s global economy, e-commerce plays a…
Fulfillment by Merchant (FBM)
FBM stands for Fulfillment by Merchant. The merchant is responsible for the storage, shipping, and…
Amazon Global Selling
Expand Your Business Internationally: Amazon Global Selling empowers sellers to sell their products on various…
Amazon Global Store
The Amazon Global Store is a section of the Amazon website that allows customers to…
Headline Search Headline Search Ads (HSA)
Headline Search Ads (HSA) are keyword-driven cost-per-click (CPC) advertisements on Amazon. The HSA appears above…
Amazon Global Expansion
The process by which a company expands its product and service offerings to additional countries…
Key Performance Indicators (KPIs)
KPIs are metrics that measure the activities and achievements of a business. These performance indicators…
Keyword Match Types
Keywords are search terms that buyers use to find products on Amazon. There are different…
Marketplace
An online marketplace is a virtual platform provided by a third-party operator where supply and…
New to Brand Program
Amazon’s New to Brand (NTB) is a program designed to promote the sale of goods…
Organic Traffic
Traffic refers to the interaction with a website or product page. Users or buyers can…
Premium A+ Content
For sellers looking to differentiate and gain an edge, Amazon A+ Content is an excellent…
Product Display Ads
Product Display Ads are display advertisements targeted to products or interests that drive traffic to…
Amazon Pay
Amazon Pay is Amazon’s online payment system. When Amazon Payments is selected as the payment…
Amazon Pantry
Amazon Pantry is a delivery service for everyday essentials such as groceries, cosmetics, or pet…
Amazon Parent Metrics
Amazon Parent Metrics are specific performance indicators for merchants selling on the Amazon platform. These…
Pay-per-Click (PPC)
Pay-per-Click advertising is a form of advertising where the advertiser pays for each click on…
Amazon Prime
Amazon Prime is a customer program available for an annual or monthly fee. Members of…
Amazon Prime Air
Amazon Prime Air is a drone delivery service concept developed by Amazon. The goal of…
Amazon Prime Day
Every year, Amazon Prime members gain access to thousands of special offers and deals on…
The Vine Program
The Amazon Vine Program is a group of reviewers who receive products for free in…
Amazon Video Ads
The advertising format of Amazon Video Ads enables companies to display video ads on the…
Seller Feedback
Seller feedback typically consists of a rating from 1 to 5 stars and a comment…
Amazon Seller Performance
Amazon Seller Performance measures how well a seller performs on the Amazon platform. It is…
Vendor
An Amazon vendor is a seller (usually a manufacturer) who directly distributes their products to…
Vendor Central
Manufacturers and large retailers can register in Amazon’s Vendor Central to sell their goods on…
Amazon Storefront
The Amazon Storefront is a standalone store that retailers can create on Amazon. This store…
Amazon Search Engine Optimization (SEO)
Amazon SEO (Search Engine Optimization) is the process of optimizing product listings specifically for the…
Amazon Seller Central
Seller Central is the website where Amazon sellers sign in to monitor their sales activities…
Seller
In simple terms, an Amazon Seller is a merchant who utilizes the Amazon marketplace to…
Amazon Return Reports
Amazon return reports are reports provided to Amazon sellers to help them better understand and…
Reviews
Amazon reviews are ratings and comments written by customers who have purchased a product on…
Retargeting
Retargeting refers to a specific targeting strategy where users are marked with cookies when visiting…
Ranking
The Art of Amazon Ranking: A Guide to Better Product Placements The ranking indicates the…
Amazon Vendor Central
What is Amazon Vendor Central? Manufacturers and distributors can sell their products directly to Amazon…
Amazon Conversion Rate
Definition: What is the Conversion Rate on Amazon? The Conversion Rate (CVR) is a crucial…
Keyword Ranking Tracking
Maximize Your Amazon Sales with Keyword Ranking Tracking Selling on Amazon becomes truly enjoyable when…
Amazon Reseller
What is an Amazon Reseller? An Amazon Reseller is a company or individual that buys…
Impressions
What are Impressions? Impressions are an important metric in (Amazon) marketing that represents the number…
Amazon Keyword Research
Amazon has evolved into one of the leading online shopping platforms. However, to be successful,…
Amazon Brand Registry
What is the Amazon Brand Registry? The Amazon Brand Registry is a protection programme designed…
Amazon Performance Metrics
A Key to Optimising Your Amazon Business Amazon performance metrics are critical for measuring and…
Keyword Stuffing
What is Keyword Stuffing? Keyword stuffing is an outdated SEO tactic wherein a text is…
Click-Through-Rate (CTR)
The Click-Through Rate (CTR) is a crucial metric in online marketing. It measures how often…
Sessions
The total number of individual visits a customer makes to your product page is referred…
Amazon SERPs
Amazon SERPs (Search Engine Results Pages) are the pages that Amazon users see after they…
Delivery speed
Delivery speed on Amazon is a key factor in the sales process. Customers value rapid…
Amazon Sponsored Brands
For many online retailers distributing their brand on Amazon, fierce competition is one of the…
Amazon Suggest
Your Roadmap to Optimal Keyword Optimisation Amazon Suggest is the key to keyword optimisation for…
Amazon’s Choice
You’re probably familiar with the situation: when shopping online, it can sometimes be difficult to…
RoAS (Return on Advertising Spend)
In today’s digital world, advertising campaigns are a crucial part of any successful marketing strategy.…
Keyword Targeting
What is Keyword Targeting? Keyword targeting is the practice of identifying and utilising specific keywords…
Customer Journey
The Customer Journey is the path or process a customer goes through from their first…
ROI (Return of Investment)
What is ROI? ROI stands for “Return on Investment“, a key metric in Amazon marketing,…
Customer Acquisition Cost (CAC)
The Value of “Customer Acquisition Cost” (CAC) Customer Acquisition Cost (CAC) is a crucial metric…