The term “ARPU” stands for “Average Revenue Per User” and refers to the average revenue a company generates per user. It is often used in the technology and media industry to measure the success of subscription-based platforms and services. By dividing a company’s total revenue by the number of its users, you can calculate the ARPU and determine the average revenue per user. For example, if a company has 100 users and a monthly revenue of 1000 euros, the ARPU is 10 euros per user. ARPU can be used to assess a company’s profitability and evaluate the effectiveness of marketing strategies.