Delivery speed

Delivery speed on Amazon is a key factor in the sales process. Customers value rapid deliveries and sellers must keep pace to remain competitive.

How Amazon Delivery Speed Affects Your Business

Fast delivery times boost customer satisfaction and can positively influence sales figures. Rapid delivery can make the difference between a customer choosing your product or a competitor’s.

Tip: Quick and reliable delivery can also positively impact your seller ratings!

Methods to Improve Delivery Speed

1.Fulfillment by Amazon (FBA): Amazon takes care of storage, packaging, and shipping of your products. This can significantly improve delivery speed.

2. Optimised Logistics: Work with reliable shipping partners and optimise internal processes.

3. Quick Processing: Speedy order processing can reduce the overall delivery time.

Incorporating Delivery Speed into the Amazon Algorithm

While Amazon does not disclose the exact details of its search algorithm, it is known that delivery speed plays a role in product placement. Products with faster delivery times may have better visibility.

Additional Tip: Consider whether the “Amazon Prime” badge is suitable for your products. This signals to customers a swift and free delivery.


In a nutshell, Amazon’s delivery speed is a crucial factor for your success on the platform. With the right strategies, you can optimise your delivery times and thus boost your sales potential.