New to Brand Program

Amazon’s New to Brand (NTB) is a program designed to promote the sale of goods from emerging brands on the platform. The program targets sellers who are new to Amazon and have no reviews or sales yet. It provides them with access to various marketing tools and features to help build brand awareness and boost sales. Particularly for sellers who are not yet well-known or have a large customer base, the NTB program offers a great opportunity to list and sell their products on Amazon.