Fulfillment by Amazon (FBA)

A Guide to Getting Started with Amazon FBA

In today’s global economy, e-commerce plays a vital role, and Amazon is undoubtedly one of the leading companies in this field. Fulfillment by Amazon (FBA) is one of Amazon’s most popular offerings, allowing sellers to store their products in Amazon’s fulfillment centers. Amazon takes care of customer service, shipping, packaging, and storage. But how exactly does it all work?

How does Amazon FBA work?

Amazon’s Fulfillment by Amazon (FBA) service enables third-party sellers to sell their products on the Amazon website. With FBA, Amazon handles the entire logistical process, including shipping, packaging, storage, customer service, and even returns processing.

Benefits of Amazon FBA

There are numerous reasons why sellers choose to use FBA:

  1. Convenience: Sellers can focus on growing their business while Amazon takes care of the tedious logistics and customer service.
  2. Trust: With Amazon handling customer service and order fulfillment, customers benefit from FBA products.
  3. Increased Visibility: FBA products can qualify for Prime shipping, attracting Amazon Prime members and typically resulting in more sales.

Although Amazon FBA has many advantages, sellers should be prepared for potential challenges. Here are some drawbacks:

Drawbacks of Amazon FBA

Costs: Amazon FBA is not free. Storing your products in Amazon’s fulfillment centers can incur fees, especially during peak seasons like holidays. Additionally, there are fulfillment fees that vary based on the size and weight of the product.

The fees differ as follows:

Shipping fees: These depend on factors such as storage location, product type, dimensions, and weight.

Amazon provides a total of 10 packaging options, with costs varying based on the product’s weight. There is also the Small & Light program, which offers lower rates for merchants with small and lightweight products. For products exclusively stored in Germany, there is a fee of 50 cents per item, and for Small & Light, it is 30 cents. Amazon provides a shipping fee calculator for merchants to determine the shipping costs for their specific products.

Storage fees: These are calculated based on the space your products occupy in Amazon’s warehouses. The storage fee is generally determined by the daily volume in cubic meters per month. There are distinctions between the low and high seasons (low season: January to September, high season: October to December) and between shoes and clothing versus other products.

Clothing and Shoes:

January to September: €15.6

October to December: €21.60

Other Products:

January to September: €26

October to December: €36


January to September: €18

October to December: €25

Referral fees: These vary based on the product category and are a percentage deducted directly from the sale, reducing the profit.

Amazon Seller Central Fee Overview UK

Inventory Management: Managing your inventory can be challenging, especially when dealing with a large number of items. You need to ensure you have enough stock to meet demand but not so much that you incur high storage fees.

Product Quality and Returns: Since you don’t personally handle shipping, you have less control over the shipping process and product quality. Customers may initiate returns and leave negative reviews if they have unsatisfactory experiences or receive defective products.

Dependency: Using Amazon FBA means you become heavily reliant on Amazon. If policies or fees change, you must adapt. There is also the possibility of Amazon suspending or restricting your account if you violate their selling policies, which can significantly impact your business.

Competition: Thousands of sellers use Amazon as a massive platform, making it challenging to stand out and showcase your products.

International Regulations: If you sell internationally, you must navigate customs laws, fees, varying tax rates, and potentially language barriers.

Despite these challenges, many sellers benefit from Amazon FBA. By addressing these issues and implementing the right planning, research, and strategy, you can build a successful e-commerce business.

How to implement Amazon FBA?

  1. Product Research: First, you need to find a product you want to sell. Look for products that are in demand but not oversaturated with competition.
  2. Supplier Search: Once you’ve found a product, you need to find a trustworthy supplier. This can be a wholesaler or a manufacturer.
  3. Create an Amazon Seller Account: To start with FBA, you need an Amazon seller account. You can sign up on the Amazon website.
  4. Ship Your Products to Amazon: After receiving your products, you’ll need to send them to an Amazon fulfillment center. Amazon will store them until they are sold.
  5. List Your Products: Finally, you need to list your products on Amazon. Ensure you use clear and compelling photos, along with accurate and enticing product descriptions.


Amazon FBA offers a fantastic opportunity to launch or expand your e-commerce business. Although it comes with some challenges, such as inventory management and platform competition, the benefits of FBA offer tremendous potential for success.