An advertorial is a form of advertisement designed to appear as an editorial article or feature. It is essentially editorial content that has been paid for by a company to promote a product or service. Advertorials are frequently published in magazines, newspapers or on online platforms and are typically placed in highly visible locations. The concept behind advertorials is that they function like a regular article for the reader, assisting them in making an informed decision while simultaneously sparking interest in a particular product or service. Advertorials promoting a specific product or service can appear on Amazon in the form of editorial reviews or other articles on the platform.