ROI (Return of Investment)

What is ROI?

ROI stands for “Return on Investment“, a key metric in Amazon marketing, which represents the return in relation to the capital invested. It shows you how effective your investments in marketing efforts are by depicting the ratio of profit to costs. The ROI is expressed in percentage and is calculated using the following formula:

ROI = (Profit / Investment) x 100

To calculate the ROI of an individual investment, you divide the profit portion of the investment by the respective capital employed and multiply the result by 100.

Why is ROI important?

ROI is crucial in evaluating the success of your Amazon marketing campaigns. It assists you in comparing the performance of various campaigns and determining which ones are most profitable.

How to improve ROI

There are many strategies to enhance ROI:

  1. Optimise your product listings: Utilise SEO techniques to amplify the visibility of your products.
  2. Target Audience: Understand and target your audience to make your campaigns more effective.
  3. Test and optimise: Experiment with different marketing strategies, assess their performance, and adjust them accordingly.


Keep an eye on your ROI to get the best value from your Amazon marketing investments. By continuously monitoring and optimising, you can boost the profitability of your campaigns.