Amazon Search Engine Optimization (SEO)

Amazon SEO (Search Engine Optimization) is the process of optimizing product listings specifically for the Amazon marketplace. When selling products on Amazon, achieving a high ranking in search results is crucial. This is where Amazon SEO comes into play.

Amazon uses a ranking algorithm to determine the placement of products. The goal is to influence the algorithm through Amazon SEO practices. Conducting product-specific keyword research and target audience analysis is of utmost importance. Once relevant keywords are identified, they are integrated into the product listing texts. On-page optimizations, such as text quality, length, word count, and selection, should be considered. Speaking the language of the target audience is an often underestimated and indirect influencing factor that leads to higher click-through rates (CTRs) and ultimately higher conversion rates (CRs). Additionally, customer reviews and conversion rate are taken into account by the algorithm.