Amazon Brand Analytics
Amazon Brand Analytics (ABA) is a sort of goldmine for sellers offering their products on Amazon, as this tool provides valuable insights into identifying potential customers, their purchasing behaviour, competitors, and search queries.
When a seller is considering marketing and advertising strategies, these valuable insights assist the merchant in making strategic decisions, which in turn help in building an effective product portfolio.
Brand Analytics: Understand the Performance of Your Brand on Amazon.
Amazon Brand Analytics is a tool provided by Amazon to give brand owners insights into the performance of their brand on the Amazon platform. With this tool, brand owners can monitor the visibility and sales of their products, track the performance of advertising campaigns, and analyse customer feedback.
- The tool gives brand owners access to a variety of data and metrics, including:
- The number of impressions (ads displayed to users) and clicks on their products
- The conversion rate (the rate at which users who have seen their products actually purchase)
- The visibility of their products in Amazon search results
- Sales figures and market share of their products in various categories and countries
- Customer feedback and reviews of their products
With this information, you can identify which of your products are most successful, where there is potential for improvement, and how you can improve your performance on the Amazon platform. Amazon Brand Analytics is a valuable tool for brands and businesses looking to expand their presence on Amazon and boost their sales.
The Benefits of Brand Analytics: Track Your Brand and Product Performance in Real Time
Brand Analytics is a free tool that tracks the sales of products registered under a specific brand in real time. With this tool, companies can track the number of purchases, revenue, number of product reviews, and the average rating of a product. There is also the opportunity to see the performance of the brand compared to other brands in the same category, which can help to better assess one’s own brand performance and differentiate it from the competition.
Another useful feature of Brand Analytics is the ability to filter by specific products or product groups. This allows companies to, for example, track the performance of their best or worst selling points and make targeted decisions to improve the performance of their products. Brand Analytics also enables a deeper analysis of search terms and insight into which terms are most commonly associated with their own brand.
Brand Analytics is a valuable tool for businesses looking to understand and improve their performance on Amazon. It enables understanding of one’s own brand performance compared to the competition, as well as making targeted decisions to optimise product performance. It’s free and easy to use.
7 Steps to Optimising Your Brand and Products on Amazon
Start optimising your brand and products on Amazon now. The following 7 steps will help you understand the performance of your brand and products on Amazon, identify potential improvements, and make targeted decisions to increase your visibility and optimise your products and brand on Amazon. Use these valuable insights to boost your conversion rates and sales and differentiate yourself from your competition.
- Log into your Amazon seller account and go to the Amazon Brand Analytics dashboard.
- Select the appropriate time period for which you want to view data. You might want to focus on the last month or the last quarter.
- Review the data and metrics on your brand and your products. Pay attention to key metrics such as the number of impressions, clicks, conversion rate, visibility in search results, sales figures, and customer feedback.
- Identify the areas in which your brand and your products are performing well, as well as the areas where there is potential for improvement.
- Use the detailed reports and filtering options of Brand Analytics to gain deeper insights into the performance of specific products or product groups.
- Compare the performance of your brand and products with other brands in the same category to get an overview of how you are performing compared to the competition.
- Use the information from brand analysis to make targeted decisions and improve the performance of your products and brand on Amazon. For example, you can change your advertising campaigns to increase visibility, or your product descriptions to convince customers.
However, it should be noted that Brand Analytics is only available for brands that are registered and have a brand deposited, so there is an initialization phase that needs to be taken into account. Also important is to remember that Brand Analytics should only be part of a comprehensive brand strategy and not be used as the sole analysis tool. The results from Brand Analytics should only be considered in conjunction with other data sources and analysis methods to get a full understanding of the brand’s performance on Amazon.
In conclusion, Brand Analytics is a useful tool for businesses looking to understand and improve their performance on Amazon. It provides deep insights into one’s own brand performance compared to the competition and enables targeted decisions to optimise product performance. It’s free and easy to use and can help businesses to successfully position their brand on Amazon.
Are you ready to take your brand on Amazon to the next level? Contact us now to receive support from our Amazon experts and optimise your sales strategies!