Product Display Ads

Product Display Ads are display advertisements targeted to products or interests that drive traffic to the product detail page. The ad design for a campaign is automatically generated by the Ad Builder. To utilize Product Display Ads, you need to add a custom headline and your own logo before submitting the ad for review.

As a seller on Amazon, you face the challenge of standing out in an increasingly competitive market. Product Display Ads on Amazon are a powerful way to promote your products strategically and increase sales. In this blog post, we introduce you to the benefits of Product Display Ads on Amazon and provide you with some best practices for creating effective ads. Learn how you can boost the visibility of your products and increase your sales with the help of product advertising.

What are Product Display Ads?

Product Display Ads are advertisements that can be displayed on the Amazon platform to draw attention to specific products. Unlike Sponsored Products that appear in search results and on product detail pages, Product Display Ads are displayed on your competitors’ product detail pages, creating additional opportunities to inform potential customers about your products.

The ads can be displayed in various ways, such as banners, expandable ads, and similar products. Unlike other ad formats, Product Display Ads on Amazon can also be displayed without current search queries and based on user behavior. This allows you to market your products more successfully to a narrowly defined audience.

Product Display Ads on Amazon have several advantages for sellers:

  • Increased visibility and product popularity: By placing ads on competitors’ product detail pages, you can attract potential customers’ attention to your own products and increase brand awareness.
  • Increased sales and revenue: By giving your products the necessary attention, you can boost your sales and surpass your competition.
  • Targeted customer engagement: Product Display Ads allow you to target your audience specifically and focus on their desires and needs. This increases the likelihood that potential customers will click on your ad and purchase your products.

By strategically using Product Display Ads, you can significantly enhance your visibility and success on Amazon.

Best Practices for Creating Product Display Ads

Creating effective Product Display Ads requires careful planning and execution. The following best practices will help you create compelling ads:

  1. Select the right target audience:

The success of your Product Display Ads depends on how well you address your target audience. Start by defining your target audience, considering factors such as age groups, gender, interests, and purchasing behavior. Use eye-catching images and tailored texts that align with your target audience’s needs and interests to customize your ads accordingly.

2. Design appealing ads:

Your ads should be visually appealing and compelling to capture the attention of potential customers. Use impactful images and persuasive texts to present your products in the best possible light. Ensure that the texts and images are tailored to your target audience’s needs and interests.

3. Optimize keywords:

Choosing the right keywords and phrases is crucial for the success of your Product Display Ads. Select keywords that are relevant to your products and target market. Monitor the performance of your ads regularly and adjust your keywords as needed.

4. Conduct A/B testing:

 Regularly conduct A/B tests to increase the effectiveness of your ads. Use a variety of ad texts, images, and offers to determine which combination works best.

5. Adapt to seasonal trends:

Customize your ads to seasonal trends. For example, use images and texts tailored to special occasions like Christmas or seasons.

6. Implement remarketing strategies:

Use remarketing strategies to reach out to former customers who have visited your product page. For example, use remarketing ads based on users who have interacted with your product page.

Success Factors for a Successful Campaign with Product Display Ads

There are several success factors to consider when running a campaign with Product Display Ads on Amazon. Here are a few key elements:

1.Regularly review and adjust your ads and offers:

It’s important to regularly review and adjust your ads and offers. Check things like your keywords, ad texts, and images to ensure they remain relevant and appealing to your target audience.

2. Monitor campaign performance and metrics:

Keep a close eye on your campaign’s performance. Monitor metrics such as clicks, impressions, conversion rate, and spending. Evaluate which ads and keywords perform best and adjust your campaign accordingly.

3. Utilize Amazon’s tools and data to optimize your ads:

You can leverage a variety of tools and data provided by Amazon to enhance your ads. Use techniques like Amazon targeting to deliver your ads precisely to your target audience. Use Amazon reports to gain insights into the effectiveness of your ads and keywords.


In conclusion, Amazon’s Product Display Ads are an effective tool for increasing product visibility and sales. To run a successful campaign, it’s crucial to consider the best practices for creating and optimizing ads. To maximize the benefits of the ads, regular monitoring, adjustments, and performance evaluation are essential.

We can expect Amazon to introduce new tools and features in the future to enhance the effectiveness of product advertising. It’s important to stay updated on these developments and utilize them to improve the effectiveness of your ads.

Learn how to optimize your ads and reach more customers with our experienced Amazon advertising experts. Benefit from our years of experience and let us take your Amazon advertising to the next level. Contact us today and let us help you increase your sales on Amazon!