Top Deals

What are Amazon’s Top Deals?

Amazon’s Top Deals are meticulously selected discount promotions designed to give a sales boost to specially chosen products. These promotions allow sellers to showcase their products to a wider audience, enhancing visibility and sales. They are the result of careful selection by the Amazon Deals Team, aiming to offer customers exclusive deals with significant value.

How can my products be selected as a Top Deal on Amazon?

Criteria for Top Deals Selection

To have your product considered for a Top Deal, it must meet certain criteria set by Amazon’s Deals Team, such as high customer satisfaction and a strong sales history. The aim is to offer customers the best possible products.

The exact criteria for Top Deals on Amazon may vary and are not always fully public. However, they typically include a combination of various performance indicators, such as:

• Customer ratings and reviews: Products with high ratings and positive reviews are more likely to be selected.
• Value for money: Products offering good value for money are more appealing to customers and thus more likely to be candidates for Top Deals.
• Sales history and performance: A strong sales history and success in previous promotions are advantageous.
• Availability and stock levels: Products must be available in sufficient quantity to meet expected demand during the Top Deal period.
• Fulfilment by Amazon (FBA): Products shipped via the FBA program may be preferred for their fast delivery and high customer satisfaction.
• Uniqueness of the offer: Products with unique features or selling points may be more interesting to the selection team.
• Seasonality and timeliness: Products that fit current trends or seasonal peaks may have a better chance of being selected.
• Compliance with Amazon’s policies: Products must meet all relevant Amazon policies and have no compliance issues.

If you’re looking for an effective way to highlight your products on Amazon and significantly boost your sales, aim to meet the Amazon Deals Team’s criteria for Top Deals. Focus on continuously improving the quality of your products, providing excellent customer service, and making your prices appealing to increase your chances of being selected.

Benefits of Top Deals

Top Deals offer several benefits that make them an attractive option for sellers:

• Increased visibility: Products are prominently placed on the “Deal of the Day” page and marked with a special banner.
• Sales boost: The exclusive placement can lead to a significant increase in sales.
• Exclusivity and urgency: The time-limited nature of Top Deals creates a sense of urgency, encouraging customers to act quickly. This exclusivity makes your offer irresistible.

Tips for Sellers

To make the most of Top Deals, sellers should:

• Prioritise products of the highest quality with excellent customer reviews.
• Provide a discount that is appealing to customers while still representing a fair price.
• Prepare sufficient stock to meet demand during the offer period.

In summary

Amazon’s Top Deals are an excellent way to boost product visibility and sales. By strategically preparing your products and understanding the selection criteria and benefits, you can leverage this powerful tool to your advantage. Start optimizing your products and offers today, and your item could be the next irresistible Top Deal for customers.