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+145 successful brands

AMAZON Co-CAPtain & CREW
with a system

The second oldest Amazon agency in Germany, engineering Amazon systems for launch, stabilisation and scale, delivered in a way that fits your business.
Book an appointment now
145+ Brands
Over a decade of Amazon experience
Transparent reporting
4+ year average client lifetime
Foundation Engine
New to Amazon?
‍
The professional entry into the Amazon ecosystem.
‍
Build a clean, structured foundation as the basis for efficiency, control, and sustainable growth.
‍
Amazon Operating System
Tried a lot, but still lacking control?
‍
The system to make Amazon clear, structured, and manageable again.
‍
Optimize and unify existing structures to create a stable system and enable controlled,
predictable growth.
Marketing Elevation
Ready to reach the next level of growth?
‍
Full-funnel Amazon marketing.
‍
Scale high-performing systems through data-driven, holistic marketing and strategic
leverage.
Not every brand needs the same approach. ama-X implements the
Amazon system that fits your current stage and evolves it together with you.
full control
visibility
More turnover
sustainable profit
Top Rankings
predictable growth
stable processes
In-house workshops
Hands-On Support
Holistic system
Top Rankings
Profitable growth
full control
visibility
More turnover
sustainable profit
Top Rankings
predictable growth
stable processes
In-house workshops
Hands-On Support
Holistic system
Top Rankings
Profitable growth
10 years

10 years of Amazon power for brand growth.

Since 2015, we have been supporting companies as co-captain & crew on Amazon: We build the strategic foundation, empower teams and take on advertising & troubleshooting so that you scale profitably.
Passion
We think entrepreneurially and act with real responsibility for your brand.

We question, optimize and stay tuned until strategy and implementation really take effect.
Technology
We use data, systems, and automation where they make work easier and enable better decisions.

This leaves more time for what really counts: clean strategies and sustainable growth.
Transparency
You always know where you stand, what's working and where we need to refine.

No more black boxes, but comprehensible decisions and measurable results.
Learn more about us

Your co-captain for sustainable Amazon success

Strategic support + operational power — flexibly combinable

We know that Amazon is complex and requires clear structures, data-driven decisions and experienced crew members. With ama-X, you get both:

Phase 1: Kick-off & system analysis

Understanding together before we build.

To start, we consciously take time (on site) for your brand, your team and your existing Amazon setup. In a structured kick-off workshop, we create a common understanding, both professionally and organizationally.

Priorities:

  • Kick-off workshop on brand, goals, product range & special features
  • Analysis of account structure, catalog, content & advertising
  • Clarifying roles, responsibilities & working methods

Focus:

Clarity, alignment and common goals.

Phase 2: Implementation & Enablement

Build structure & anchor knowledge.

Based on the kick-off, we build or restructure the agreed Amazon system.
Implementation is hands-on, supplemented by targeted workshops to empower your in-house team.

Priorities:

  • Account setup & system architecture (structures, processes, authorizations)
  • Troubleshooting & Compliance: Quick help with problems, approvals, suspensions or account risks.
    : Quick help with problems, activations, suspensions or account risks.
  • Workshops & enablement for in-house teams (operational & strategic)

Focus:

A functioning system, understood and usable by your team.

Phase 3: Co-Captain & Growth

Control, prioritize & develop.

After installation, we continue to assume the role of co-captain.
A central point of contact coordinates all measures, prioritizes levers and ensures clean decision cycles.
The operational scope depends on your in-house setup, from close operational support to strategic sparring on equal footing.

Priorities:

  • Central control & coordination of all Amazon activities
  • Focus on advertising, performance development & growth drivers
  • Regular sparring, reporting & development of the system

Focus:

Predictable growth & full control, tailored to team, goals and resources.

Get a strategic co-captain on board!

Together, we develop your Amazon plan and take over where it makes sense.
Secure a free initial consultation

Short facts

10+

Years of Amazon agency service

145+

Accompanied brands

30%

Higher conversion

100%

Focus on long-term Amazon success

8+

International marketplaces

700+

Million € turnover on Amazon
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agency services

We tailor our approach — with all-round services, step-by-step instructions or hands-on workshops — to meet your goals. Whether as a reliable partner for all details or to specifically strengthen your internal capabilities — with our proven Foundation & Growth System, you can unleash the full potential of your brand on Amazon.

1. Amazon Strategy: Seller, Vendor, Hybrid

Create a sales strategy tailored to your company

Dealing with retailers on Amazon

Consistent and profitable pricing strategies

2. Account creation & compliance

Smooth account creation & verification

Trademark registration assistance

Amazon Policy & Compliance Advice

Account Health & Performance Review

Trademark & Intellectual Property Support

Eliminate duplicates and counterfeits

3. Market analysis & profitability

Strategic market & margin analysis

Competition & price analysis

Analysis of profitability & costs

Strategy: FBA vs. FBM

Demand forecasting & inventory planning

4. Listing optimization & creative services

Optimized listings with professional content

SEO-oriented keyword research & integration

High-quality product presentation (images, videos, A+ content)

Setting up an extended brand store

Listing management & catalog structuring

5. Operations & Logistics

Optimized shipping & logistics processes (seller & vendor)

FBA onboarding & preparation

Supply chain & freight advice

Assistance with returns & refund management

Planning expansion to multiple marketplaces

starting at 3,499€ one-time

Arrange an initial consultation

1. Co-captain for your Amazon Strategy

Expansion of seller, vendor or hybrid business

Adapting to your company strategy

Monitoring dealer activities and strategies

2. Strategic growth & advice

growth strategies (building organic rankings, profitable growth)

Launch planning for new products

Continuous listing optimization (images, texts, SEO)

Strategic Deals & Coupons

Competitive analysis & benchmarking

Brand protection & intellectual property monitoring

Continuous elimination of duplicates and forgeries

3. Amazon Advertising & DSP

Amazon Advertising (PPC) — campaign set-up and maintenance

DSP campaigns and access to AMC Cloud

Accompanying the entire customer journey

Competitive analysis & benchmarking

4. Data analysis & reporting

Connect our reporting tool

Analytics & performance dashboards

Inventory forecasting & demand planning

Weekly and monthly customized reports

5. Account Management & Support

Advice from a personal account consultant

Access to CRM & shared project management tools

Regular business reviews (QBRs/MBRS)

Trouble shooting & troubleshooting

Ongoing compliance checks & updates (regular calls, budget planning, strategy presentations)

starting at 1.499€ per month

Arrange an initial consultation

SYSTEM SCOPE OVERVIEW

Each system is built as a complete operating layer.
Expand below to see exactly what is installed.

Foundation Engine

Start right instead of fixing later
Get Started

Amazon Operating System

Rebuild and Unify what already exists.
Get Started

Marketing Elevation

Growth beyond pure PPC
Get Started
Key
Included
Optional / depending on current stage
Not included

FOUNDATION — Strategy, Setup & Baseline

Outcome: a stable, compliant Amazon foundation engineered for scale.
Service
Foundation
Engine
Starting at €4,699 once
Amazon Operating System
Starting at €3,499 once
Marketing
Elevation
Starting at €3,499 once
Amazon Account Setup & Structure (Seller Central, Brand Registry)
↳ Seller Central & Brand Registry base setup / review
↳ User roles, permissions and access rights
↳ Account health, policies and compliance basics
↳ Process setup: listing maintenance, variation logic, reporting routines
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon Strategy & Roadmap (Goals, Priorities, KPIs)
↳ Product and category prioritisation
↳ Competitive positioning and market assessment
↳ Budget logic and realistic growth targets
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon Keyword Research (SEO & Advertising)
↳ Keyword sets per ASIN and search intent mapping
↳ Funnel clustering and prioritisation (prospecting vs conversion)
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon SEO & full listing optimisation
↳ Titles, bullet points and backend keywords
↳ USPs, value propositions and conversion optimisation
↳ SEO standards for scalable execution (multi-marketplace)
Foundation Engine
Amazon Operating System
Foundation Engine
Example optimisations (listings)
↳ 1–3 example ASINs as best-practice reference
↳ Derivation of standards for the full assortment
Foundation Engine
Amazon Operating System
Foundation Engine
Listing templates & content processes (scalable execution)
↳ Templates (e.g. listing structure, copy framework, flat file logic)
↳ Processes: launches, updates, variations, quality control
Foundation Engine
Amazon Operating System
Foundation Engine
Product images & visual guidelines (conceptual)
↳ Audit of existing product images and infographics
↳ Image concepts and briefing logic for designers
Foundation Engine
Amazon Operating System
Foundation Engine
A+ Content (concept & build)
↳ A+ structure, modules and storyline
Foundation Engine
Amazon Operating System
Foundation Engine
Brand Store / Storefront (concept & structure)
↳ Store structure, navigation and content logic
Foundation Engine
Amazon Operating System
Foundation Engine
Content workshops & enablement
↳ Content workshop: SEO & conversion (incl. documentation)
↳ Workshop: interaction between content and advertising
Foundation Engine
Amazon Operating System
Foundation Engine

GROWTH — Management, Scaling & Performance

Outcome: predictable revenue growth with controlled spend and clear decision making.    
Service
Foundation
Engine
Starting at 1.999€/month
Amazon Operating System
Starting at 1.499€/month
Marketing
Elevation
Starting at 1.999€/month
Amazon Advertising Audit (Sponsored Ads)
↳ Audit of campaign structure, budgets, bidding and search terms
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon DSP Audit
↳ Audit of DSP structure, line items, targeting and creatives (if active)
Foundation Engine
Amazon Operating System
Foundation Engine
Sponsored Ads Campaign Setup (build or restructure)
↳ Sponsored Products setup
↳ Sponsored Brands setup
↳ Sponsored Display setup
Foundation Engine
Amazon Operating System
Foundation Engine
Adspert setup & automation
↳ Goal definition, guardrails and automation logic
↳ Quality assurance by ama-X (no “autopilot” management)
Foundation Engine
Amazon Operating System
Foundation Engine
Sponsored Ads growth engine (expert-led)
↳ Regular analysis and optimisation based on the growth plan
↳ Budget steering on product and ASIN level
↳ Keyword, targeting and structural optimisation
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon DSP setup
↳ DSP campaigns (display, video, streaming TV)
↳ Order and line-item structure, targeting setup
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon Marketing Cloud (AMC) setup
↳ AMC connection, mapping and base configuration
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon Marketing Cloud (AMC) analytics & reporting
↳ New-to-Brand, path-to-conversion and media mix insights
Foundation Engine
Amazon Operating System
Foundation Engine
Reporting & performance dashboards
↳ KPIs (ACoS, TACoS, ROAS, CVR) and clear next steps
Foundation Engine
Amazon Operating System
Foundation Engine
Strategic growth & sparring
↳ Growth planning, budget expansion and prioritisation
Foundation Engine
Amazon Operating System
Foundation Engine
International expansion / marketplace rollout
↳ Market assessment, rollout order, launch plan and governance
Foundation Engine
Amazon Operating System
Foundation Engine
Deals, coupons & peak planning
↳ Prime Day, Black Friday and seasonal campaigns
Foundation Engine
Amazon Operating System
Foundation Engine

Why you need an Amazon Growth System...

Without cooperation with ama-X
In collaboration with ama-X

Unclear structures

Amazon operates without clear architecture, fixed processes or clear responsibilities.

Limited transparency

Figures are available, but do not provide a clear basis for decision-making.

Random visibility

Successes arise from individual actions, not from a coordinated system.

Reactive growth

Revenue is growing, but complexity is growing faster than control.

Many measures, little connection

Campaigns, optimisations and tests run side by side without a common logic.

High internal effort

Amazon ties up resources, creates friction and remains difficult to control.

Clear system structure

All Amazon activities are neatly organised and interlinked.

Full transparency & decision-making

Key figures are presented in an understandable way and enable clear control.

Targeted, sustainable visibility

Visibility is created through clean content, clear funnels and coordinated advertising.

Predictable growth

Growth follows clear cycles and forecasts – scaling increases control, not chaos.

Systems instead of individual actions

Every measure is part of a larger context.

Relieved teams

Amazon becomes comprehensible, predictable and internally controllable.

Client Voices

Arrange an initial consultation
Excellent cooperation with the Amazon agency Ama-x! Thanks to the dedicated work of the entire AMA-X team, we were able to see tremendous growth at Amazon in a short period of time. It was important to us to achieve sustainable growth — split into sales and brand — but without losing sight of the important KPIs, which worked outstandingly with AMA-X. The ama-X team is professional, strategic and service-oriented. Open questions are answered quickly and work processes are implemented quickly. Our clear recommendation — thank you very much for that.
Read more
Read less
Dustin T.
Weidenhiller
ama-X has helped us to make our Amazon presence more professional and to simplify expansion into overseas countries such as USA and Canada as well as European marketplaces such as France and Italy. Manuel Kretschmer's team is always available and keeps us up to date on the latest Amazon trends and policies, so that we are always up to date with changes in Amazon systems. We can only recommend the Amazon agency Ama-x.
Read more
Read less
Marc Seis
Boerner
Our multi-year collaboration with AMA-X from Munich has been commendable so far. The customer-oriented way of working of the entire team is particularly noteworthy: The ama-X team always takes the time to understand our specific requirements and goals and offers individual strategies that are perfectly tailored to our needs. ama-X's comprehensive Amazon expertise is evident in every phase of the project — from optimizing our product listings to strategic planning of advertising campaigns. They have a deep understanding of the platform and have been able to continuously support us in increasing our visibility on the platform through precise market analyses and in-depth expertise.
Read more
Read less
Vjosa Murselji
Loacker
Excellent cooperation with the Amazon agency Ama-x! Thanks to the dedicated work of the entire AMA-X team, we were able to see tremendous growth at Amazon in a short period of time. It was important to us to achieve sustainable growth — split into sales and brand — but without losing sight of the important KPIs, which worked outstandingly with AMA-X. The ama-X team is professional, strategic and service-oriented. Open questions are answered quickly and work processes are implemented quickly. Our clear recommendation — thank you very much for that.
Read more
Read less
Dustin T.
Weidenhiller
ama-X has helped us to make our Amazon presence more professional and to simplify expansion into overseas countries such as USA and Canada as well as European marketplaces such as France and Italy. Manuel Kretschmer's team is always available and keeps us up to date on the latest Amazon trends and policies, so that we are always up to date with changes in Amazon systems. We can only recommend the Amazon agency Ama-x.
Read more
Read less
Marc Seis
Boerner
Our multi-year collaboration with AMA-X from Munich has been commendable so far. The customer-oriented way of working of the entire team is particularly noteworthy: The ama-X team always takes the time to understand our specific requirements and goals and offers individual strategies that are perfectly tailored to our needs. ama-X's comprehensive Amazon expertise is evident in every phase of the project — from optimizing our product listings to strategic planning of advertising campaigns. They have a deep understanding of the platform and have been able to continuously support us in increasing our visibility on the platform through precise market analyses and in-depth expertise.
Read more
Read less
Vjosa Murselji
Loacker

FAQ ama-X

What makes AMA-X different from other Amazon agencies?

ama-X does not rely on individual measures, but on functioning systems. We build a clear Amazon structure of processes, data, content and advertising that is sustainable.
‍
Depending on your needs, we implement these systems completely, build them together with your team or provide clear guidelines for independent implementation. The goal is always the same: a stable, controllable Amazon setup that works in the long term.

Which companies is AMA-X suitable for?

ama-X works with brands that
a) Are not yet on Amazon and want to get off to a good start right from the start
b) Already selling but struggling with established, unclear structures
c) have been active for years and are reaching growth or control limits.
‍
It is not the size or phase that is decisive, but the desire for clarity, structure and control

At what point does working with AMA-X make sense?

Cooperation makes sense to avoid typical mistakes before entering the market, during ongoing operations, when growth falters or increases complexity, or when growth reaches its limits after years.

Does AMA-X work with fixed packages or individual solutions?

AMA-X works modularly. There are clearly defined systems and processes, from a holistic perspective. These can be combined and adjusted depending on the initial situation. In this way, the architecture remains stable while the scope adapts to your current state.

How transparent is the collaboration with AMA-X?

Transparency is one of our core values. In contrast to other agencies, you get full access to our project management system and are up to date in real time. Decisions, progress and results can therefore be traced at any time, as all relevant key figures are prepared in a structured manner and communicated in a comprehensible manner.

Does ama-X take over the complete operational implementation?

Depending on requirements. ama-X can fully implement systems, guide existing teams or provide advice. It is crucial that the structure remains clean and can be used in the long term.

How quickly can the first results be expected?

AMA-X initially focuses on stability and structure. Initial effects often occur within the first few weeks, but sustainable results only follow when the system architecture is fully effective.

Is AMA-X also suitable for existing Amazon accounts?

Yes Many customers already sell on Amazon but face various challenges. We organize existing structures, stabilize processes and make Amazon clearly controllable and profitably scalable again.

How does the start of collaboration work?

It starts with a structured analysis of the current situation and an intensive kick-off workshop in order to best understand your brand, requirements and goals. The agreed systems and services are then implemented in a structured manner.

Are there long-term ties or dependencies?

AMA-X offers added value, not dependencies. The structures and systems created lead to sustainable improvement. As co-captain, however, we also support our customers in the long term to a reasonable extent. No minimum terms, fair notice periods. We prove ourselves and convince you in the long term.

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Foundation & Growth: Your key to Amazon success?
Foundation from €3,499 once | Growth from €1,499 per month
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