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Internationalization on Amazon
Open up new markets, increase global brand awareness and exploit sales potential worldwide — with your internationalization partner for Amazon.
Your Amazon internationalization benefits at a glance:
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International Amazon agency with experts for EU, UK, USA, Canada & UAE
Market-specific strategies & cultural adjustment for every target market
Localized content: product pages, advertising & communication optimally coordinated
Legal security & compliance — safe navigation through laws & guidelines
Successful expansion for brands that want to grow across borders
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Short facts
10+
Years of Amazon agency service
145+
Accompanied brands
30%
Higher conversion
100%
Focus on long-term Amazon success
8+
International marketplaces
700+
Million € turnover on Amazon
Global Expert Network
Our international team consists of specialists who know the specifics of each market. From local market trends to cultural nuances—we have the knowledge to position your products optimally.
Localization and Cultural Adaptation
We don't just translate content; we adapt your product detail pages, marketing strategies, and customer communication to local cultural contexts. This allows you to authentically engage your target audience and increase success rates.
Legal Compliance and Marketplace Guidelines
We navigate you safely through the complex legal requirements and Amazon policies in different countries. From tax issues to product safety—we ensure your business is compliant.
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Successfully opening up global markets — with the right Amazon strategy
Internationalization on Amazon opens up enormous growth opportunities for brands: They open up new markets, reach millions of potential customers worldwide and increase their sales in a targeted manner. At the same time, you diversify risk, strengthen your brand recognition globally and gain real competitive advantages — as a first mover in less saturated markets, for example. But getting started with international Amazon marketplaces is complex: Different legal requirements, cultural characteristics and language barriers make professional support indispensable.
This is exactly where AMA-X comes in: With over 9 years of experience, more than 130 supported brands and a turnover of over 400 million euros, we offer much more than standard expansion. Our international team of experts develops individual strategies for your successful market entry, accompanies you from market analysis to localization — and ensures that your brand grows sustainably worldwide.
This is exactly where AMA-X comes in: With over 9 years of experience, more than 130 supported brands and a turnover of over 400 million euros, we offer much more than standard expansion. Our international team of experts develops individual strategies for your successful market entry, accompanies you from market analysis to localization — and ensures that your brand grows sustainably worldwide.
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Had enough of the Amazon jungle?
We'll clear the path for you!
Schedule a consultation now
Arrange an initial consultation
Our Internationalization Services
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Market Analysis and Strategy Development
We analyze potential target markets and develop a customized market entry strategy.
Competitor Analysis
Identification of opportunities and risks.
Target Group Analysis
Understanding local customer needs.
Pricing Strategy
Adjusting your pricing to local market conditions.
Localization of Product Detail Pages
We adapt your product information to local requirements.
Professional Translations
Native translators ensure linguistically flawless content.
Cultural Adjustments
Considering local preferences and cultural specifics.
Keyword Optimization
Using relevant search terms for better visibility.
Legal and Tax Support
We guide you through the legal requirements of each market.
Tax Registration
Assistance with registering for local taxes (e.g., VAT).
Compliance
Ensuring adherence to all legal regulations.
Documentation
Help in obtaining necessary certificates and proofs.
Logistics and Customer Service
We optimize your logistical processes and ensure excellent customer service.
Shipping Solutions
Advice on fulfillment options like FBA or external logistics partners.
Returns Management
Setting up efficient processes for returns.
Customer Communication
Establishing local customer service channels.
Global expansion on Amazon with AMA-X
64% (7-digit) growth per year
600+ SKUs
Expands into 6 target markets
Brand development with AMA-X Foundation & Growth
102.6% revenue growth & 134.2% profit growth
TaCoS 4.26% (share of advertising costs)
17.77% conversion rate
case studies
SYSTEM SCOPE OVERVIEW
Each system is built as a complete operating layer.
Expand below to see exactly what is installed.
Expand below to see exactly what is installed.
Foundation Engine
Start right instead of fixing later
Get Started
Amazon Operating System
Rebuild and Unify what already exists.
Get Started
Marketing Elevation
Growth beyond pure PPC
Get Started
Key
Included
Optional / depending on current stage
Not included
FOUNDATION — Strategy, Setup & Baseline
Outcome: a stable, compliant Amazon foundation engineered for scale.
Service
Foundation
Engine
Engine
Starting at €4,699 once
Amazon Operating System
Starting at €3,499 once
Marketing
Elevation
Elevation
Starting at €3,499 once
Amazon Account Setup & Structure (Seller Central, Brand Registry)
↳ Seller Central & Brand Registry base setup / review
↳ User roles, permissions and access rights
↳ Account health, policies and compliance basics
↳ Process setup: listing maintenance, variation logic, reporting routines
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon Strategy & Roadmap (Goals, Priorities, KPIs)
↳ Product and category prioritisation
↳ Competitive positioning and market assessment
↳ Budget logic and realistic growth targets
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon Keyword Research (SEO & Advertising)
↳ Keyword sets per ASIN and search intent mapping
↳ Funnel clustering and prioritisation (prospecting vs conversion)
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon SEO & full listing optimisation
↳ Titles, bullet points and backend keywords
↳ USPs, value propositions and conversion optimisation
↳ SEO standards for scalable execution (multi-marketplace)
Foundation Engine
Amazon Operating System
Foundation Engine
Example optimisations (listings)
↳ 1–3 example ASINs as best-practice reference
↳ Derivation of standards for the full assortment
Foundation Engine
Amazon Operating System
Foundation Engine
Listing templates & content processes (scalable execution)
↳ Templates (e.g. listing structure, copy framework, flat file logic)
↳ Processes: launches, updates, variations, quality control
Foundation Engine
Amazon Operating System
Foundation Engine
Product images & visual guidelines (conceptual)
↳ Audit of existing product images and infographics
↳ Image concepts and briefing logic for designers
Foundation Engine
Amazon Operating System
Foundation Engine
A+ Content (concept & build)
↳ A+ structure, modules and storyline
Foundation Engine
Amazon Operating System
Foundation Engine
Brand Store / Storefront (concept & structure)
↳ Store structure, navigation and content logic
Foundation Engine
Amazon Operating System
Foundation Engine
Content workshops & enablement
↳ Content workshop: SEO & conversion (incl. documentation)
↳ Workshop: interaction between content and advertising
Foundation Engine
Amazon Operating System
Foundation Engine
GROWTH — Management, Scaling & Performance
Outcome: predictable revenue growth with controlled spend and clear decision making.
Service
Foundation
Engine
Engine
Starting at 1.999€/month
Amazon Operating System
Starting at 1.499€/month
Marketing
Elevation
Elevation
Starting at 1.999€/month
Amazon Advertising Audit (Sponsored Ads)
↳ Audit of campaign structure, budgets, bidding and search terms
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon DSP Audit
↳ Audit of DSP structure, line items, targeting and creatives (if active)
Foundation Engine
Amazon Operating System
Foundation Engine
Sponsored Ads Campaign Setup (build or restructure)
↳ Sponsored Products setup
↳ Sponsored Brands setup
↳ Sponsored Display setup
Foundation Engine
Amazon Operating System
Foundation Engine
Adspert setup & automation
↳ Goal definition, guardrails and automation logic
↳ Quality assurance by ama-X (no “autopilot” management)
Foundation Engine
Amazon Operating System
Foundation Engine
Sponsored Ads growth engine (expert-led)
↳ Regular analysis and optimisation based on the growth plan
↳ Budget steering on product and ASIN level
↳ Keyword, targeting and structural optimisation
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon DSP setup
↳ DSP campaigns (display, video, streaming TV)
↳ Order and line-item structure, targeting setup
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon Marketing Cloud (AMC) setup
↳ AMC connection, mapping and base configuration
Foundation Engine
Amazon Operating System
Foundation Engine
Amazon Marketing Cloud (AMC) analytics & reporting
↳ New-to-Brand, path-to-conversion and media mix insights
Foundation Engine
Amazon Operating System
Foundation Engine
Reporting & performance dashboards
↳ KPIs (ACoS, TACoS, ROAS, CVR) and clear next steps
Foundation Engine
Amazon Operating System
Foundation Engine
Strategic growth & sparring
↳ Growth planning, budget expansion and prioritisation
Foundation Engine
Amazon Operating System
Foundation Engine
International expansion / marketplace rollout
↳ Market assessment, rollout order, launch plan and governance
Foundation Engine
Amazon Operating System
Foundation Engine
Deals, coupons & peak planning
↳ Prime Day, Black Friday and seasonal campaigns
Foundation Engine
Amazon Operating System
Foundation Engine
FAQs about Internationalization
Which countries can I expand into with ama-X?
We support you in expanding into all EU markets, the United Kingdom, the USA, Canada, and the UAE.
How long does the internationalization process take?
The duration varies by market and scope, typically between 4 and 12 weeks.
Do I need local business structures?
Not necessarily. We advise you on the best options, including using Amazon FBA and understanding tax requirements.
What costs can I expect?
Costs depend on the selected services and markets. We are happy to provide you with a customized quote.
Can I use my existing Amazon account?
Yes, in many cases, you can expand your existing account. We assist you with the setup.
How does ama-X support with legal matters?
We collaborate with local experts to ensure you meet all legal requirements.
© AMA-X 2015-2025
Viktualienmarkt 8
80331 Munich
Germany
Viktualienmarkt 8
80331 Munich
Germany
Partners
certifications
Foundation & Growth: Your key to Amazon success?
Foundation from €3,499 once | Growth from €1,499 per month
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