Amazon Advertising & PPC

Sustainably Boost Your Organic Rankings

In today's highly competitive Amazon marketplace, it's crucial for medium-sized enterprises and corporations to ensure their products stand out to potential buyers. Amazon Advertising is an indispensable component for achieving this. Through targeted advertising, you reach customers at every stage of the buying journey—from the initial product search to the final purchase. Whether it's Sponsored Products, Sponsored Brands, Sponsored Display, or DSP, Amazon offers a variety of ad formats that allow you to present your brand effectively and utilise your marketing budget efficiently. Strategically placed ads not only increase your product visibility but also lead to sustainably higher organic rankings, resulting in increased sales and profits over the long term.

‍Amazon Advertising is more than just a tool for short-term sales boosts—it's essential for long-term success on the platform. In a fiercely competitive environment, a well-thought-out PPC strategy helps strengthen your brand, effectively launch new products, and expand your market share. At ama-X, we understand that merely placing ads isn't enough. With deep expertise and data-driven analysis, we continuously optimise your campaigns, laying the foundation for sustained growth. By combining organic and paid visibility in a holistic approach, we maximise the effectiveness of your campaigns and strengthen your brand's position on Amazon.

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Holistic Approach for Sustainable Success

Our approach goes beyond simply placing ads. We strategically integrate Amazon Advertising into your overall Amazon business and combine it with the core elements of our Foundation and Growth packages. Through the perfect synergy of human expertise and advanced AI technology, we analyse and optimise in real-time with precise, data-driven decisions. This creates the ideal balance between paid visibility and organic relevance for sustainable success.

Focus on Organic Rankings and Profitability

Our goal isn't just to increase your sales in the short term but to sustainably improve your products' organic rankings through precisely optimised PPC campaigns. This ensures your products become not only more visible but also more profitable. We don't just optimise your ad performance; we create long-term value for your Amazon business.

Real-Time Management with Intra-Day Bidding

We utilise cutting-edge technologies and real-time data to accurately analyse your target audience's behaviour and optimally manage your campaigns. Our intra-day bidding focuses your bids on the most profitable times for your customers, significantly increasing your campaigns' efficiency and giving you a competitive advantage.

Why is Amazon Advertising So Important?

Amazon is the leading destination for online shoppers worldwide, with 60% of customers starting their product search directly on the platform. This makes Amazon an indispensable part of any successful e-commerce strategy for medium-sized enterprises and corporations. With growing competition, it's crucial to maintain visibility through targeted advertising on Amazon.

‍Amazon Advertising allows you to reach potential buyers precisely when they are in the purchasing decision process. Unlike platforms like Google or Facebook, Amazon users often have a clear intent to buy when they click on an ad. This leads to higher conversion rates and more effective customer engagement.

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More Than Just an Amazon Marketing Agency

With over 9 years of experience and managing more than 130 brands, we at ama-X understand the importance of seamlessly integrating advertising strategies into your overall Amazon presence. We ensure that your ads don't operate in isolation but are geared towards long-term organic growth.

Our data-driven approach allows us to make advertising costs up to 30% more efficient, helping you maximise your budget. With over €400 million in revenue generated on Amazon, we are the strategic partner that elevates your brand to the next level of success.

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Our Amazon Advertising Services

Professional Campaign Setup

Every brand has unique goals and requirements. We develop tailor-made advertising strategies perfectly aligned with your products, target audiences, and market conditions. A well-thought-out campaign setup lays the foundation for your success.

Campaign Planning

We analyse your market position and develop strategies to sustainably increase your brand awareness and sales.

Flexible Budget Optimisation

Our campaigns adapt to your growth goals and budgets to ensure optimal ROI.

Multi-Format Strategies

By combining Sponsored Products, Sponsored Brands, and Sponsored Display, we maximise your reach and effectively engage your target audiences.

Dynamic and Precise PPC Management

Our real-time management with intra-day bidding technology ensures your campaigns are continuously optimised and delivered at the most effective times. We adjust your campaigns to changing market dynamics and customer behaviours to achieve maximum profitability.

Bid Management

Real-time bid optimisation thanks to our AI partnership with ADSPERT ensures you reach your target audience at the right time.

Targeting Optimisation

Continuous adjustment of keywords and ASIN targeting to engage relevant customers at every stage of their journey.

A/B Testing and Scaling

Testing different campaign approaches and scaling the most successful strategies for long-term visibility and profitability.

Brand Presence and Protection Measures

In a competitive environment like Amazon, it's crucial to stand your ground against competitors. With strategic measures, we protect your brand and products from competition, ensuring you maintain and expand your market position.

Competitor Analysis

Identification of your main competitors and development of specific strategies to minimise their impact.

Cross-Selling Campaigns

Strengthening your product lines and increasing sales through related items.

Brand Protection

Safeguarding your brand and product placements with targeted campaigns against aggressive competitors.

Transparent Analytics and Continuous Optimisation

Success in Amazon Advertising relies on data-driven decisions. We provide comprehensive analyses and detailed reports that offer clear insights into your campaigns' performance.

Detailed Reports

Regular reports that give you a complete overview of your Amazon business's success and areas needing optimisation.

Data-Driven Decisions

In-depth analyses enable you to make crucial business decisions based on actual performance data.

(T)ACoS Optimization

Continuous monitoring of key KPIs to ensure you maximise the potential of every pound invested in advertising.

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Amazon Advertising as Part of the ama-X Growth System

Our ama-X Growth System seamlessly integrates Amazon Advertising into your overall strategy to foster sustainable growth on Amazon. We don't view Amazon Advertising as an isolated tool but as a crucial component of a comprehensive marketing strategy that ensures long-term success.

In addition to targeted advertising campaigns, the ama-X Growth System includes:

Synergy of Paid Advertising and Organic Optimization

By combining Amazon Advertising with organic SEO measures, we not only increase your products' immediate visibility but also sustainably improve your organic rankings. This synergy leads to greater reach and reduces long-term dependence on advertising spend.

Data-Driven Strategies for Maximum Efficiency

Our data-based approaches allow us to continuously analyze and optimize your campaigns' performance. We use advanced analytics tools to make informed decisions that maximize your ROI and efficiently allocate advertising budgets.

Holistic Growth Strategy

Amazon Advertising is an integral part of our comprehensive growth strategy, which also encompasses areas like product optimization, brand building, and customer retention. We understand that sustainable success on Amazon comes from linking various strategies.

Through this holistic approach, the ama-X Growth System helps you achieve maximum results and strengthen your market position in the long term.

Growth

Foundation & Growth: The Perfect Combination for Your Success

Through data-driven optimisations, we continuously improve your performance. We guide your customers along the customer journey, implementing conversion optimisation to boost visibility and purchase intent.

The ama-X Growth System and our packages offer holistic solutions for technical optimisation and strategic advertising. Our expertise synergises organic and paid measures to exponentially increase your brand presence and profits.

Our Foundation package optimises your product pages for maximum organic visibility. With targeted SEO and high-quality content, we make your products attractive to customers and the Amazon algorithm.

With the Growth package, we maximise this potential through targeted advertising campaigns. The combination of paid advertising and organic optimisation propels your products to the top of search results.

FAQs for Amazon Advertising

How does Amazon PPC differ from other advertising platforms like Google Ads?

Amazon PPC differs primarily due to the high purchase intent of its users. While Google is often used for general research, customers on Amazon are actively searching for products with a clear intent to buy. This leads to higher conversion rates and more efficient use of your advertising budget.

Why is Amazon Advertising so crucial for success on the marketplace?

Without a well-planned advertising strategy, it's challenging to stand out against the competition. Amazon Advertising increases your product visibility, improves organic rankings, and sustainably boosts overall sales.

What role does organic growth play in your Amazon advertising strategy?

We combine advertising with strategies for organic growth. By implementing targeted PPC campaigns, we improve your organic rankings, ensuring your products remain visible over time without high advertising expenditures.

How much budget should we allocate for Amazon Advertising?

The budget varies depending on your industry, product category, and competition. We develop individual strategies that consider your goals and budgets to ensure efficient use of your investments.

How quickly can I see results from Amazon PPC campaigns?

Initial results can often be seen within a few weeks. However, through continuous optimisation, we secure long-term growth and sustainable success.

Can we optimise our existing Amazon campaigns, or do we need to start from scratch?

We analyse your existing campaigns to identify optimisation potential. Significant improvements can often be achieved through restructuring and adjustments without starting anew.

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