Amazon DSP & AMC

Maximise Your Reach and Performance with Amazon DSP and AMC

In the dynamic world of e-commerce, access to accurate and current data is crucial for success on Adriven growth.In today's highly competitive e-commerce landscape, it's crucial for brands to effectively showcase themselves and stand out from the competition. The Amazon Brand Store allows you to create a customized brand environment within Amazon. With your own Brand Store, you can present yIn today's digital landscape, it's crucial for medium-sized enterprises and corporations to effectively and efficiently reach their target audiences. Amazon DSP (Demand Side Platform) and AMC (Amazon Marketing Cloud) offer unique opportunities to elevate your advertising strategy to the next level. With Amazon DSP, you can run programmatic advertising both on and off Amazon, allowing you to target your audiences precisely. The Amazon Marketing Cloud provides deep insights into customer behaviour and campaign performance, enabling you to make data-driven decisions that maximise your ROI.

At ama-X, we understand the complexity and potential of these powerful tools. Our expertise helps you leverage Amazon DSP and AMC effectively to increase brand awareness, acquire new customers, and sustainably boost your sales.

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Targeted Reach through Full-Funnel Strategies

We utilise the capabilities of Amazon DSP to implement full-funnel strategies that engage your customers at every stage of the customer journey. From brand awareness and consideration to conversion and loyalty, we ensure your messages reach the right audience at the right time.

Data-Driven Insights with Amazon Marketing Cloud

Using AMC, we analyse detailed customer and campaign data to continuously optimise your marketing strategies. This gives you a comprehensive overview of the customer journey and allows you to allocate resources efficiently. By linking data from various touchpoints, we provide deep insights into your customers' behaviour.

Integrated Strategies for Maximum ROI

We combine the strengths of Amazon DSP and AMC in a holistic strategy tailored to your specific business goals. Our approach ensures that all measures work together to deliver maximum return on investment. By integrating full-funnel strategies, we maximise your campaigns' effectiveness.

Warum sind Full-Funnel-Strategien mit Amazon DSP so wichtig?

In einer immer fragmentierteren Medienlandschaft ist es entscheidend, potenzielle Kunden über verschiedene Kanäle und in verschiedenen Phasen ihrer Kaufentscheidung zu erreichen. Full-Funnel-Strategien ermöglichen es Ihnen, Ihre Zielgruppe ganzheitlich anzusprechen – von der ersten Markenwahrnehmung bis zum Kauf und darüber hinaus.

‍Amazon DSP spielt hierbei eine zentrale Rolle, da es Ihnen ermöglicht, programmatische Werbung sowohl auf Amazon als auch auf externen Websites und Apps zu schalten. So können Sie Ihre Kunden dort erreichen, wo sie sich gerade aufhalten, und sie mit relevanten Botschaften durch den gesamten Kaufprozess begleiten.

Durch die Nutzung von Amazon DSP in Kombination mit der Amazon Marketing Cloud können Sie die Wirkung Ihrer Full-Funnel-Kampagnen messen und optimieren. Sie erhalten Einblicke in die Performance auf jeder Ebene des Funnels und können so Ihre Strategie kontinuierlich verfeinern..

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Mehr als nur ein DSP-Partner

Bei ama-X gehen wir über das Übliche hinaus. Mit über 9 Jahren Erfahrung und der Betreuung von mehr als 130 Marken verstehen wir die komplexen Zusammenhänge im Amazon-Universum. Wir setzen nicht nur Tools ein, sondern entwickeln strategische Lösungen, die auf Ihre individuellen Bedürfnisse zugeschnitten sind.

Wir haben unseren Kunden geholfen, über 400 Millionen Euro Umsatz auf Amazon zu generieren, und wissen, wie man Amazon DSP und AMC effektiv einsetzt, um messbare Ergebnisse zu erzielen. Unser Team aus Experten arbeitet eng mit Ihnen zusammen, um Ihre Ziele zu erreichen und Ihre Erwartungen zu übertreffen.

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Our Amazon DSP & AMC Services

Implementation of Full-Funnel Strategies

We develop and implement full-funnel campaigns that engage your customers at every stage of the customer journey.

Awareness Campaigns

Increase your brand visibility through high-reach placements and compelling creative concepts.

Consideration Campaigns

Use retargeting strategies to engage interested prospects and encourage them to interact with your brand.

Conversion Campaigns

Lead potential customers to purchase by using personalized offers and messages.

Loyalty Campaigns

Strengthen customer loyalty by targeting existing customers and promoting repeat purchases.

Data Analysis and Optimization with AMC

Using the Amazon Marketing Cloud, we analyze your campaigns' performance at every funnel level.

Attribution Modeling

Understand which touchpoints are most effective and how they contribute to overall success.

Customer Journey Analysis

Gain insights into your customers' behavior across all channels.

Personalization

Use the collected data to tailor your messages and offers even more precisely to your target audience.

Strategic Consultation and Continuous Improvement

We support you in the long term, adapting your strategies to changing market conditions and customer needs.

Market and Competitor Analysis

Stay ahead of the competition by recognizing trends and developments early.

Innovative Approaches

We test new advertising formats and technologies to continuously improve your campaigns.

Training and Knowledge Transfer

We share our expertise with your team to ensure sustainable success together.

Audience Segmentation and Precise Targeting

We leverage the extensive data from Amazon DSP and AMC to accurately segment and effectively target your audiences.

Demographic and Psychographic Analysis

Identifying the most relevant customer segments for your brand.

Behavioral Targeting

Aligning your campaigns based on users' shopping behaviors and interests.

Lookalike Audiences

Expanding your reach by targeting new customers who resemble your existing clientele.

Contextual Targeting

Placing your ads in relevant contexts to increase relevance and minimize waste coverage.

Had enough of the Amazon jungle? We'll clear the path for you!

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Integration into the ama-X Growth System

Our ama-X Growth System seamlessly combines Amazon DSP and AMC with conventional Amazon Advertising measures and other growth strategies to enable comprehensive and sustainable growth. By integrating various marketing channels, we maximize your reach and performance on Amazon. We utilize Amazon DSP and AMC to:

Create Synergies Between Paid Advertising and Organic Measures

By integrating Amazon DSP with traditional Amazon Advertising campaigns, we increase your visibility and reach. We leverage the strengths of both platforms to optimally position your products and to acquire new customers as well as retain existing ones.

Data-Driven Optimization of Your Entire Marketing Strategy

Using the Amazon Marketing Cloud, we analyze not only the performance of your DSP campaigns but also the impact of your conventional Amazon Advertising efforts. These comprehensive insights allow us to continuously optimize your entire marketing strategy and maximize ROI across all channels.

Implement Holistic Full-Funnel Strategies

We combine Amazon DSP, AMC, and traditional Amazon Advertising tools to execute full-funnel strategies that engage your customers at every stage of the customer journey. From increasing brand awareness to conversion and customer loyalty, we ensure that all measures work together to support your growth objectives.

With the ama-X Growth System, you benefit from an integrated solution that considers all aspects of your Amazon business and promotes sustainable growth.

Foundation

Foundation & Growth: The Perfect Combination for Your Success

Through data-driven optimisations, we continuously improve your performance. We guide your customers along the customer journey, implementing conversion optimisation to boost visibility and purchase intent.

The ama-X Growth System and our packages offer holistic solutions for technical optimisation and strategic advertising. Our expertise synergises organic and paid measures to exponentially increase your brand presence and profits.

Our Foundation package optimises your product pages for maximum organic visibility. With targeted SEO and high-quality content, we make your products attractive to customers and the Amazon algorithm.

With the Growth package, we maximise this potential through targeted advertising campaigns. The combination of paid advertising and organic optimisation propels your products to the top of search results.

FAQs for Amazon DSP and Full-Funnel Strategies

What is a full-funnel strategy?

A full-funnel strategy addresses customers at every stage of the customer journey—from initial brand awareness (Awareness) and consideration to conversion and loyalty. The goal is to guide potential customers through the entire purchasing process and convert them.

How does Amazon DSP support full-funnel strategies?

Amazon DSP allows you to use various ad formats and targeting options to effectively engage customers at every funnel stage. Programmatic advertising enables you to increase your reach while ensuring the relevance of your messages.

Why is the Amazon Marketing Cloud important for full-funnel strategies?

AMC provides deep insights into customer behaviour and your campaigns' performance at each funnel level. This allows you to optimise your strategies based on data and allocate resources efficiently.

Can I implement full-funnel strategies without Amazon DSP?

While it's possible to address individual funnel stages with other tools, Amazon DSP offers an integrated solution that enables programmatic advertising across all phases. This simplifies the implementation and optimisation of your full-funnel strategy significantly.

How do you measure the success of a full-funnel campaign?

We use KPIs like brand awareness, engagement rates, conversion rates, and customer lifetime value to assess success at each funnel stage. With AMC, we can also analyse attribution across different touchpoints.

How long does it take to see results from a full-funnel strategy?

Initial results can be visible within a few weeks. However, since full-funnel strategies are geared towards long-term growth, we recommend a medium- to long-term approach to achieve sustainable success.

Had enough of the Amazon jungle?

We'll clear the path for you!

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