The world of e-commerce is constantly evolving. As a seller on the giant of online commerce, Amazon, you must stay on your toes. But don’t worry! We’ll show you how to create a successful, optimized Amazon listing in 2023.
What is an Amazon Listing?
An Amazon listing, often referred to as a product (detail) page, is the digital home of your product on Amazon. Every item you sell on Amazon has its own listing. On this page, customers find all the necessary information about your product and are ideally enticed to make a purchase.
A well-designed listing includes:
- Product images: A meaningful main image and additional images that show the product from different angles and in action
- Product video in the image gallery: In addition to the product images, the product is vividly presented in a product video. This is also an opportunity to present the brand.
- SEO optimized product description (title, bullet points): A detailed description of your product that covers all relevant details and answers customers’ questions.
- Product Reviews: Good customer reviews about your product
- FAQs: Answers to frequently asked questions about your product
How are the Amazon algorithm and the listing connected?
An Amazon listing is not only relevant for customers. The Amazon algorithm, which is responsible for the ranking of products, also refers to your listing. The algorithm determines which products are displayed when a user makes a search request and how high they rank in the search results.
The factors that the Amazon algorithm takes into account include, for example:
- The match between the keywords in your listing and the user’s search terms
- Your listing’s click-through rate: The ratio between the number of people who have seen your listing and the number who have clicked on it. A high click-through rate signals to the Amazon algorithm that your product is relevant to the user’s search query, which helps improve your ranking.
- The conversion rate: The ratio between the number of people who have clicked on your listing and the number of actual purchases
Why is a professional Amazon listing so important?
A professionally created Amazon listing can make the difference when it comes to getting your products found quickly and ideally sold. It can improve the ranking of your product and increase your conversion rate – the transformation of visitors into customers.
Now that you know what an Amazon listing is and why it is so important, you are ready to create your own optimized Amazon listing and make your product a bestseller!
Helpful tips for optimized Amazon listings
1.Understand your product and your target group
Every listing starts with a deep understanding of your product and the target group you want to reach. You need to work out the special features of your product and its benefits. You should consider:
- What problems does your product solve?
- What sets it apart from similar products on the market?
- Who is your product aimed at?
2. Create a compelling and SEO-optimized title
The title is the first thing a customer sees of your product. A good title should:
- Name your brand and product
- Highlight essential features of the product
- Contain the most important and relevant keywords
3.Optimize your product images
Amazon allows up to nine images per product. Make use of this! Your images should show:
- The product from different angles
- The product in use
- Size and dimensions
- USPs / special features of the product
The customer should clearly understand which properties, features, advantages, and functions the product has. If you want to read more about product images, click here.
4. Use the product description and bullet points
The product description and the bullet points are the perfect opportunity to describe your product in detail for the understanding of the potential customer. Use meaningful bullet points that convince the user of your product. Here you can:
- Highlight the benefits and unique features of the product
- Address your target group directly
- Insert important keywords for better SEO ranking
5. Work with backend keywords
Backend keywords are not visible to customers but help highlight your product in search queries. Make sure you use relevant keywords here. Definitely use!
6. Use A+ content
With A+ content, you can give your product listing additional shine. A+ content allows you to use advanced product descriptions, better images, and comparison tables.
7. Reviews and questions
Active participation in reviews and questions can strengthen trust in your product. Thank the positive reviews and address problems in negative reviews.
|Checklist for a successful Amazon listing:
Use the available space for good product images and product video.
Conduct a professional keyword research and incorporate relevant search terms into your listing.
Use a concise and short title and meaningful bullet points (5 bullet points of about 250 words each) that also contain the most important keywords.
Check Amazon’s guidelines regarding title length and wording and the product images.Optimize your content for both desktop and mobile views.
Use A+ Content to optimize your presence on Amazon. This enhances the product description both in content and visually.
Create a brand story to improve your branding. A consistent brand appearance with recognition value is incredibly valuable on Amazon.
Checklist for a successful Amazon listing:
- Use the available space for good product images and product video.
- Conduct a professional keyword research and incorporate relevant search terms into your listing.
- Use a concise and short title and meaningful bullet points (5 bullet points of about 250 words each) that also contain the most important keywords.
- Check Amazon’s guidelines regarding title length and wording and the product images.
- Optimize your content for both desktop and mobile views.
- Use A+ Content to optimize your presence on Amazon. This enhances the product description both in content and visually.
- Create a brand story to improve your branding. A consistent brand appearance with recognition value is incredibly valuable on Amazon.
The value of an agency for Amazon listings
Creating a professional listing for Amazon can be time-consuming and requires SEO skills to ensure that your products can be easily found and purchased. This is where agencies like our ama-X Full-Service Agency for Amazon come into play. Our services include:
- Amazon keyword research: We identify the most important keywords and integrate them into the optimization of your content.
- Amazon SEO listing optimization: We optimize your listing considering the Amazon guidelines and ranking factors.
- Improving Conversion Rate: We make sure that your products are highlighted with the right images, optimized texts, videos, reviews, and A+ content.
- Amazon Advertising or Amazon PPC: We can positively influence organic placements by running PPC campaigns.
- Product Launch Strategy: A successful product launch on Amazon requires a thoughtful strategy. We help you plan and implement it successfully.
- Amazon Internationalization: With our help and expertise, sales can also be carried out on international Amazon marketplaces. There are some important aspects to consider in order to make your Amazon business successful on international markets – we know them and can support you.
Setting up a successful Amazon listing can be a challenge, but with the right tools and knowledge, it is quite feasible. Now you have the basic steps to create an optimized Amazon listing. Always remember that understanding your target group and focusing on the benefits of your product are the keys to success. With these tips, you will be able to create a convincing, optimized product listing that puts your competition in the shade.
And if you need additional support, we’re here to help.